New College Approach

mmc Mark Stower, Principal | Mt Maria College, Mitchelton


Claire has provided sound, strategic advice to the College on all marketing and communication matters in a thoughtful and professional manner. She has been a “breath of fresh air” and has brought to the College a modern, up to date approach that is proving to be a great success.

Claire was able to demonstrate to the College Leadership Team the need for change in our marketing and communication approach. In the past twelve months the College has entered a new phase and Claire has assisted with advice on how best to engage with the wider community to increase awareness about the future direction of the College. She was able to deliver new interactive products including the Mt Maria College App and new website features in a timely manner. Claire has a wealth of contacts and is able to ensure the finished product is a professional presentation. I have thoroughly enjoyed working  with Claire and recommend her as someone who is able to discern your marketing and communication needs and deliver a professional product on time.

 

Increased Student Numbers

DebMy involvement with Claire Grlj – director of Leading Marketing began as a result of a conversation had with a former client of hers.

Student numbers for 2014 were down and there was some concern expressed. We also had a public perception dilemma that we needed to address urgently.

Claire breezed in and from that very first meeting we knew we were on a winner. We felt uplifted and positive about our new direction.

Claire suggested a DVD to squash the negative perception out there and to let the world see our “awesomeness”. We did that and more. The finished production is simply amazing. The feedback we have received is nothing short of incredible.

Claire and her cameraman Nick from Foresight Films made the experience stress free. Claire guided us through the process from start to finish.

We were also encouraged to move into the tech age with an App for smart phones. Parents have really taken to this. And it is yet another way of being always “present” in the busyness of people’s lives.

The success of the film, the App, along with Claire’s tutelage through our annual Open Day has seen our enrolments soar, to a point where we now have to turn away prospective families as there is a waiting list in four out of five year levels.

I am excited about 2014. I never believed that you needed to “market” a school, but in this day and age, you really do. By working with Claire I have discovered that clever marketing achieves amazing results.

Thanks Claire J

lbeDeb Rheumer
Business Manager | Mt Maria College Petrie