My involvement with Claire Grlj – director of Leading Marketing began as a result of a conversation had with a former client of hers.
Student numbers for 2014 were down and there was some concern expressed. We also had a public perception dilemma that we needed to address urgently.
Claire breezed in and from that very first meeting we knew we were on a winner. We felt uplifted and positive about our new direction.
Claire suggested a DVD to squash the negative perception out there and to let the world see our “awesomeness”. We did that and more. The finished production is simply amazing. The feedback we have received is nothing short of incredible.
Claire and her cameraman Nick from Foresight Films made the experience stress free. Claire guided us through the process from start to finish.
We were also encouraged to move into the tech age with an App for smart phones. Parents have really taken to this. And it is yet another way of being always “present” in the busyness of people’s lives.
The success of the film, the App, along with Claire’s tutelage through our annual Open Day has seen our enrolments soar, to a point where we now have to turn away prospective families as there is a waiting list in four out of five year levels.
I am excited about 2014. I never believed that you needed to “market” a school, but in this day and age, you really do. By working with Claire I have discovered that clever marketing achieves amazing results.
Thanks Claire J
Deb Rheumer
Business Manager | Mt Maria College Petrie



